Readers

The specific audience for my review is the readers of Entertainment Weekly (EW). These readers are looking for a magazine that gives different viewpoints about TV shows, movies, books, and even video games. They are interested in hearing about the entertainment world, from a realatively non-gossip view. One thing that is almost entirely absent from Entertainment Weekly is celebrity gossip, which is not a value held by readers of EW. The readers are more interested in plot lones and the acting abilities of actors, than who is dating who. While the last page does feature a "bullseye," where the writers humorously place culturally significant events from the week around a bullseye, this is not for gossip but more for a quick overview of what happened recently in the entertainment industry. The magazine is focused more on superficial topics than political ones, so a political viewpoint one way or the other doesn't much matter while reading EW. The political views don't effect the enjoyment level. They value a well written opinion above all else.

The friends of a reader of EW is probably interested in the same things. I know my best friends read EW and we discuss it every week. It would hurt a reader of EW to have no idea what happened in our culture in the week. Some allusions made in articles wouldn't make sense to someone who doesn't know what happened. So to keep up with EW, readers have to keep up with American culture.

They consider learning more about TV shows, movies and music to be the best benefits. There are pages of movie reviews, a whole section dedicated to music and tons of TV show reviews. Every week there is even reviews for books. There is a weekly section dedicated to spoliers of popular TV shows. My favorite page is the one where they tell you where you can purchase something worn in a TV show or music video. The movie reviews are in depth with out giving away too much. They base their reviews on an A+ to F- scale, giving the reader a better read than a four star system. They even include an overview of the grades given by mulitple reviewers so you can see an average score given to new movies. With so many different opinions given, a reader is better able to know what to expect when they pay ten dollars to go see a movie. This magazine is more of a fluff magazine. They are no life changing articles, so reading EW doesn't change who you are. The most it can effect is your decisions on what TV show to tune into or what movie to pay to go see.