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The four relevant criteria to base a good magazine of this kind is organization, content, advertisements, and relevance.

The organization of a magazine is important to enjoyment. It must have a good table of content with clearly marked page numbers. It drives me insane to read a magazine where there are multiple pages right next to each other with no page numbers. I hate having to count to find the page I want. The organization from article to article must also be set up so there is a comfortable flow to how the magazine is read.

The content is also important. For EW, the content is superficial and fun. But every week they must come up with more than just reviews. While the reviews are important, the articles about specific TV shows or movie stars are emmensly interesting to read. It is a great treat when you expect to get one thing from a magazine and get a lot extra. Different opinions, that are well written, are necesary for the magazine of this type to be good.

The advertisements have to relate to the audience. intrusive, multiple page ads are just annoying. In a magazine like EW, editorial type ads wouldn't fit. A magazine like EW should be more about content than selling you stuff.

And finally, the magazine must be relevant. It must know more about the culture than the reader. It isn't interesting to read what you already know, but it also can't only tell you what you don't. There has to be a mix between well known information everyone knows, and off beat info that is intriguing to learn from this magazine.